However, it still needs to include distinctive symbols that you can use as visual representations of your brand.Īs mentioned earlier, popular brands such as Starbucks have changed their logo from an emblem to a symbol once they were established on the market. If you want your audience to associate your brand with this type of logo design, the logo design does not have to be a literal representation of your business identity. Not the best option if you do not have a strong brand recognition.Scalable (especially if you opt for a vector logo design).Some examples of brandmark logos are Apple, Twitter, Nike, Target, and McDonald’s. Pictorial MarksĪ logo reduced to its symbolistic meaning is called a pictorial mark or a brandmark. Once some brands become popular enough that people recognize them even with an image or symbol, they remove the brand’s name from their logo.Ī perfect example is Starbucks who, in 2011, decided to maintain the core elements of their brand but removed all the text from their logo, turning it into a symbol logo. Their new logo resembles a handwritten signature.Īnother reason why some brands decide to update their logos is an increase in popularity. ![]() KIA, for instance, used to have an emblem logo, but they decided to update it to a Wordmark logo this year. Lately, some companies have decided to modernize the traditional emblem look with entirely new or updated logo designs that are more appropriate for the 21st century. Some automobile companies like Ford and BMW use emblem logos. Some popular brands choose this type of logos as well, such as Starbucks or MasterCard.Įmblem logos are very popular with the auto industry too. Think of the Harvard logo, the Yale logo, NASA, or the NFL.
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