To make it easy for you to understand the Facebook algorithm, we went through all the (known) changes Facebook has implemented to its algorithm and came up with a list of factors we think may determine whether your post shows up or not. Content with higher scores is shown at the top of your News Feed. The Algorithm does that by analyzing your past behavior (what content types and subjects you've interacted with) and conducting surveys with questions like, “How enjoyable did you find this post?” Step 4: Scoring the contentĪfter all that, the Algorithm gives a score to each piece of content. It will try to figure out how likely you are to comment on something, like something, read the caption, watch the video, or enjoy the story. The Facebook News Feed Algorithm will use those signals to make predictions about how relevant the content is to you. Let’s say you love posts from your gardening group, specifically how-to videos that show you how to trim your leaves or make compost. Step 3: Making predictionsĮach signal is then used to make predictions. The Algorithm knows your preferences aren't set in stone, so it is continuously learning from your behavior and looking out for signals that indicate your preferences have changed. In the same way, if you like shopping in the afternoons and react to more branded posts during that time, Facebook will use that as an indicator to surface more branded posts during that time. For example, if you constantly interact with your best friend’s post and they tag you in a lot of comments and photos, the Algorithm will know you probably like seeing content from your best friend. ![]() The Algorithm observes your behavior and figures out what you like based on the signals you provide.
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